She has worked with clients across several categories, ranging from beauty and beverages to distilled spirits and pharmaceuticals.
[9] Other clients of the Kaplan Thaler Group include Procter & Gamble, L'Oreal,[10] Champion, Edmunds, NAPA Auto Parts, Pfizer, SuperValu, U.S. Bank and Wendy's.
Before moving to Washington, D.C., Koval served on the faculty of New York University as an adjunct professor in the Steinhardt School of Culture, Education, and Human Development.
[13] Koval has authored four best-selling titles with coauthor and former business partner Linda Kaplan Thaler: Koval regularly appears on television, contributes commentary to print and online outlets[14] and speaks at conferences and colloquia for business, government and media audiences, including the Aspen Ideas Festival.
[15][16] Her guest television appearances have included NBC's "Today,"[17] "The Martha Stewart Show,"[18] as well as ABC's "Good Morning America"[19] and "Nightline.