Lingua is an Indonesian vocal group formed in 1996, consisting of Frans Mohede, Amara, and Arie Widiawan.
Due to not renewing their contract with a major record label, they decided to produce the album independently.
[5] Because they openly refuse, acknowledging that the development conditions for Indonesian music industry are always changing and erratic, not according to their principles, namely idealist compromise.
[6] and acknowledges the development situation in Indonesian music industry when it was affected by financial crisis in Asia, including Indonesia.
"[9] From this statement, it emphasized the reason for Lingua's vacuum from the Indonesian music industry, namely to maintain their idealistic attitude so far which is often considered too idealistic by most of the major record labels in Indonesia because they are considered unwilling to follow the market, thus raising the issue of banning them because of the issue of Frans - Amara's marriage.
[17] In addition, the making of albums and singles they do is done by prioritizing the music market, not being carried away by the flow,[8] as well as making albums and releasing them so that they are different in terms of arrangement, including marketing strategies for the Indonesian music industry according to their principles.
[4] most of the songwriting comes from several well-known songwriters, and Amara contributes to creating several songs on every Lingua album released,[19] and most of their songs are released with the theme of universal love, which is more about friendship and togetherness, spirituality and tolerance takes more values of religious and ethnic pluralism in Indonesia.
Lingua is never separated from three things that are of particular concern, namely the choice of songs, vocal arrangements, and video clips.
"[22] For Lingua, video clips have an important role in pouring a song through a visual process.
[23] Therefore, Lingua did not want to be careless in making their video clip according to the confession of Frans Mohede.
So that makes Lingua the most influential in terms of video clips, both in terms of cinematography and video shooting techniques, seem unique and too quirky with the positive message he brings because they combine elements of a combination of daily life perspectives with visual concepts.
[18] One of them is that they see that developments in the fashion world tend to have a unique orientation, and eccentricity is one of the inspirations for their clothes that he has worn so far.
[18] Lingua is known for its principle of very strong idealism in its work, it can be seen from their attitude that they don't want to be too carried away by the mainstream or current trends in the Indonesian music industry, both in terms of systems and musical trends, according to them, they are considered to be not in accordance with their character openly.
"[26] often considered too idealistic, after releasing their second album, they immediately decided not to renew the contract with a major record label with unreasonable reasons, namely the development situation of the Indonesian music industry when it was affected by the financial crisis that hit regions in Asia, including Indonesia.
[11] as well as refusing to follow the system in the Indonesian music industry, only following trends and being too involved, one of the common practices carried out by most of the major record labels at that time, even musicians accustomed to independent principles and different musical characters belonging to big labels were actually affected, and too privileged by certain musicians,[6] thus causing them the reason behind not renewing their contracts with major record labels.
"In general, it's a idealis compromise, maybe it's Lingua's adaptation strategy to face the current music industry.
[6] Apart from that, they categorically refused openly, acknowledging that the development conditions for the Indonesian music industry were always changing and uncertain and even too disruptive, so the reason behind not renewing their contract with a major record label.
[29] One of their attitudes is considered courageous, but they admit that they still pay attention to trends and systems in the Indonesian music industry today without eliminating their principles so far from Frans Mohede's recognition.
It is said that the issue came from the intervention of Amara's mother,[10] and not renewing the contract with a major record label, because the development situation in the Indonesian music industry at that time was affected by the financial crisis that hit the region in Asia,[11] and refusing to follow the system in the Indonesian music industry according to them was considered not in accordance with the principles.
One reason did not make sense by most of the musicians belonging to other major labels at that time, which has the potential to cause controversy and debate.