It received negative reviews, with many criticizing its generic, synthetic sound and detachment between the song's genre and the tournament's host country, Russia.

Jam, Smith and Istrefi performed the song at the closing ceremony on July 15, 2018 at the Luzhniki Stadium before the final match between France and Croatia.

[5] Ed Malyon of the same outlet criticized its "synthetic joy" and called it "the epitome of a try-hard creation that lacks much of what makes music great–inspiration and raw emotion–and lays on thick the things that we couldn't care less about–meaningless, directionless lyrics and a tiresome wailing from Istrefi, whose songwriting talent has clearly not been drawn on for this tragic effort".

[6] Dave Fawbert of ShortList named it the ninth worst World Cup song of all time, criticizing its lyrics: "The words in the chorus just don't fit.

'One life live it up cos you don't get it twice' [sic] is just unbelieveably clunky", and expressing confusion as to "why a World Cup in Russia should have a reggaeton anthem, while the shoehorning in of different artists in order to satisfy all global demographics is just patently cynical".