[7] Later, the inspiration for adding interactive storytelling emerged when Andrew Yanchurevich, who was reading bedtime stories to his three-year-old son on a nightly basis, noticed that he was becoming drowsy himself.
Unlike other sleep and meditation apps that suggest users close their eyes and simply listen to the narration, Loóna aims to engage and immerse the audience in the experience.
The app combines activity-based relaxation techniques and invites users to color in scenes while listening to music and storytelling specially created for each episode.
[13] The content library includes both fantastic tales, such as ‘Light of Hope’ or ‘The Luminous Realm,’ as well as more reality-based stories that take place in familiar locations such as a park in Paris or a cafe in Brooklyn.
[8] Developers shared that one of the challenges behind creating the artwork was anticipating and avoiding potential visual triggers that would activate the users’ minds before bedtime— scattered objects being one such example.
[16] In 2020, Andrew Yanchurevich, Dmitry Doryn, Sergey Gonchar, and Eugene Nevgen won ‘The Businessmen Of The Year’ nomination by GQ with the Loóna project.