Tactics can be varied but are differentiated by the localization of the marketing message.
[2] Often, local store marketing is employed by individual locations of a larger corporate entity - e.g. a franchise store rather than the franchisor - to supplement mass-market advertising campaigns.
However, independent and regional retailers utilize the same strategy and tactics in their marketing efforts.
Online marketing is an affordable way for local retailers to communicate and promote their business.
Free methods of which are getting online reviews, maintaining accurate hours on online directories and social platforms, communicating/engaging with followers via social media, email and sms marketing, search engine optimization and more.