[6] Beginning around 1973, she built up a clientele mainly of people in the entertainment industry, keeping to practical rather than psychological concerns in the client's charts.
In addition to being editor/publisher[8] of the long-running journal, Data News[9][10] Rodden wrote five books of astrological data (the Astro-Data series),[11][12] and three textbooks,[13][14] The Mercury Method of Chart Comparison; Modern Transits, and Money, How to Find it With Astrology.
Rodden had high standards - she believed in a kind of public responsibility for the astrologer to choose "clean " (accurate) data over the flawed type ("dirty").
Over 40 years she amassed tens of thousands of data, both private and public, and called her business Astro-Databank.
After meeting computer programmer Mark McDonough, they developed her data collection of astrological details on thousands of notable people into an online resource, now offered for free.
The repository is a tool for astrologers to formulate accurate birth charts for distribution, reference, study and research.
- from her book (Profiles of Women) The practice, which was quickly adopted, represents an important, positive development in astrology's chequered history.
2002 UAC Award for Lifetime Achievement[19] Lois married George Rodden, an aircraft engineer and part-time musician, they had six children, one deceased.