It is the diminutive form of Lola, a hypocorism of Dolores, which means "sorrows" or "pains" in Spanish.
According to the United States Social Security Administration, the popularity of the name Lolita peaked in the United States in 1963, when it was the 467th most popular female name.
[4] The name is sometimes used as a term to indicate a sexually precocious girl, due to its association with the title character of Vladimir Nabokov's 1955 novel Lolita[5] and its film adaptations in 1962 and 1997.
[4] A UK retail chain was criticised in January 2008 for branding as "Lolita" a bed aimed at young girls.
Though the fashion is seen as a feminist, anti-sexual fashion movement for young Japanese girls to reclaim their sexuality back, and to dress elegantly to avert the male gaze.