Usually, bloggers or vloggers will "model" fashionable looks for that month or season.
This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
[2][3] Lookbooks in their online form can be described as "fashion diaries" because bloggers are constantly updating them on a daily or weekly basis.
However, sometimes they are made to compile the looks of other people such as a celebrity, politicians or socialites.
Whereas a fashion lookbook has more in common with a portfolio, cinematography lookbooks will contain a collection of reference images illustrating scene layout, setting, and lighting.