Loreto is a town and municipality in the state of Zacatecas, Mexico.

People celebrate Nuestra Señora de Loreto from 1 to 10 December.

It is an agricultural region where people grow primarily lettuce, corn, chili and beans.

This town was founded in 1931 with the name Bimabaletes, and in 1956 its official name changed to Loreto.

It is home to the well known regional band Los 5 de Zacatecas.