Loropetalum chinense is commonly known as loropetalum,[1] Chinese fringe flower and strap flower is a shrub or small tree in the witch-hazel family, Hamamelidaceae.

[2] They are evergreen with branches forming horizontal layers.

Loropetalum chinense grows best in fertile, slightly acidic soil in full sun for deepest foliage colour and is hardy down to -15 degrees Celsius (5 degrees Fahrenheit).

It is a popular ornamental plant, grown for its prolific clusters of flowers and (in the case of the pink flowering variety) deeply coloured foliage that may contain various green, copper, purple and red tones.

[2] Two forms of L. chinense exist; a white- (to pale-yellow-) flowering green-leafed variety and a pink-flowering variety with leaves varying from bronze-red when new to olive-green or burgundy when mature, depending on selection and growing conditions.