Louise Alexandra Pentland (born 28 April 1985) is an English beauty, motherhood and lifestyle vlogger, blogger, YouTube personality and author.

When she was seven years old, her mother died from metastatic breast cancer, which Pentland goes into detail about in her October 2015 video, "My Pink Hair Story".

[5] Pentland was working in a number of office roles when she began writing a craft and interior DIY blog named "Sprinkle of Glitter".

At first the channel covered beauty, fashion and lifestyle, as well as her pregnancy;[7][8] it has since expanded to include motivational and advice videos.

[7][9] Pentland has broadcast many collaborations on her channel with other YouTubers, including: Zoe Sugg, Joe Sugg, Alfie Deyes, Louis Cole, Tanya Burr, Tyler Oakley, Troye Sivan, Grace Helbig, Phil Lester, Daniel Howell, Caspar Lee, Jim Chapman and others.

[10][13] Pentland has identified as a feminist[14] and interviewed Labour Party leader Ed Miliband during the 2015 United Kingdom general election.

The first episode featured Angela Scanlon and Emily Norris, and subsequent guests have included Konnie Huq, Katie Piper and Nadia Sawalha.