Countess Louise Wachtmeister (born 28 April 1978) is a Swedish entrepreneur, athlete, and political activist.

She is a gold and silver medalist in the Swedish National Track Championships,[1] and in 2004 co-founded the social networking website ASMALLWORLD with her husband Erik Wachtmeister.

[citation needed] Wachtmeister was a silver and gold medalist in the 400 and 800 meter relay in the Swedish National Track Championships,[1] where she competed under her maiden name Austern.

[3] The website launched two years before Facebook was made available to non-college members,[4] and was dubbed "MySpace for millionaires" by the Wall Street Journal.

[2] As of September 2007, the site had 150,000 users, including Naomi Campbell, Paris Hilton, and Tiger Woods.