Love Is Like an Itching in My Heart

Written and produced by Motown's main production team of Holland–Dozier–Holland, the song was recorded in June 1965 and not released until April 1966.

The girl group performed the hit live on CBS variety program The Ed Sullivan Show on Sunday, May 1, 1966.

[3] Billboard said of the song "more exciting sounds from the girls in this slow rhythm rocker with solid back beat.

"[4] Cash Box described the song as a "throbbing, rhythmic, pop-blues romancer all about a real lucky gal who has finally found the guy that she’s always dreamed about.

"[5] Record World called it "the new pearl in the string of Supreme hits" and said that it "has all their beloved tricks.