It was written by Bruno Mars, Philip Lawrence, Ari Levine, Peter Svensson and Nina Persson, and produced by DJ Frank E. The song was released exclusively to iTunes as the first promotional single from Bieber's debut studio album, My World, on October 26, 2009.

An electropop song which also contains dance-pop and R&B elements, the chorus interpolates the 1996 single "Lovefool" by the Swedish band the Cardigans.

"Love Me" was one of the most well-received tracks on the album, with critics complimenting its electro and club feel and its usage of the "Lovefool" sample.

The dominant scenes are made of up of live performances, behind-the-scenes footage, and Bieber standing in front of a blue and white backdrop dancing.

Mikael Wood of Entertainment Weekly said "Bieber's better on "Love Me", where he riffs on the Cardigans' "Lovefool" atop a killer electro-glam groove.

"[3] Mark Hirsh The Boston Globe, which was one of the few reviewers that gave the album a mixed analysis, said that "Love Me" was the essential song on the set.

"[8] Mike Diver of BBC Music called the song an "electro-infused reinterpretation of The Cardigans' Lovefool, where Bieber exhibits the right kind of attitude, playful and endearing."

Diver preferred Bieber in the song and wanted more of "the cheeky chap rightfully having the time of his young life", rather than the "adolescent playboy".

[14][15][16] He also performed it in an unaired segment of VH1's Pepsi Super Bowl Fan Jam, and at the 2010 Houston Rodeo with Selena Gomez.