[2] In addition to its retail operations, the Alshaya Group has holdings in real estate, construction, hotels, automotive and general trading, largely centered in the Middle East.

It also secured franchise rights for the first international outlets of Texas Roadhouse,[9] and opened its first Victoria's Secret Beauty and Accessories stores in the Middle East in Bahrain and Kuwait.

[2] In November 2012, further brands were added to Alshaya's portfolio: Harvey Nichols Kuwait,[11] Victoria's Secret, Jack Wills, COS, West Elm and Williams-Sonoma.

Katsuya by Philippe Starck[16] launched in Kuwait and the UAE, and in December 2013, more Alshaya restaurant brands were introduced to Saudi Arabia—The Cheesecake Factory, Texas Roadhouse, Shake Shack, P. F. Chang's and PizzaExpress.

[21] In 2017, several new brands made their Middle Eastern debut, including Bouchon Bakery;[22] Charlotte Tilbury;[23] NYX Cosmetics;[24] 400 Gradi;[25] and & Other Stories.

Also making their regional debut at Kuwait's new Avenues Phase IV extension were Swedish fashion brand Monki,[27] Blaze Pizza[28] and new entertainment concept TekZone.

[32] That year, Alshaya introduced two home fashion brands in the region made in the UAE; Tribe of 6, and Cheekee Munkee, featuring everyday essentials for kids.

In 2023, Alshaya unveiled the first Shake Shack drive-thru outside the US in the UAE and signed an agreement to become Chipotle's first ever franchise partner in the Middle East.

Some of the brands managed and operated by Alshaya Group include Raising Cane's,[33] Mothercare, American Eagle,[34] Debenhams,[35] Harvey Nichols Kuwait,[11] Payless ShoeSource,[7] Topshop,[4] Starbucks,[5] Shake Shack,[36] The Cheesecake Factory,[2] Pinkberry,[2] P. F. Chang's,[6] Le Pain Quotidien,[6] Katsuya by Philippe Starck,[16] The Body Shop, Victoria's Secret,[10] Boots pharmacy, Vision Express, Pottery Barn, Williams Sonoma,[8] and KidZania Kuwait.