The Pakistan franchise was set up in collaboration with Pakistan's first satellite channel media group known as Indus Media Group (Indus TV).

Indus TV was Pakistan's second private television broadcaster after STN.

MTV Pakistan provided upcoming and talented Pakistani artists with an opportunity to get global recognition.

[2] MTV Pakistan was rebranded as Indus Music in October 2011 due to the expiration of the franchise agreement with Viacom.

MTV Pakistan came back on air on 23 October 2011 when Indus returned to franchise agreement with Viacom.