It served the following countries: Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia.

Music video-based shows airing regularly on the channel included: Most local productions were music-focused.

The channel carried the following international acquisitions in its schedule: Throughout its first years on air, MTV Adria produced many VJ-led music shows, which were eventually discontinued in 2008, as the VJ concept began to be gradually phased out of MTV Networks International's global strategy.

Local VJs and hosts who have appeared on MTV Adria over the years include: MTV was distributed through local cable providers in the region, as well as DTH satellite platforms such as Max TV and TotalTV.

List of album releases available on MTV Adria websites as free download: