The main elements of MTV EXIT's campaign include: In June 2004, MTV EXIT Foundation and Sida (Swedish International Development Cooperation Agency) joined in an alliance to combat trafficking in women for sexual exploitation in Europe.

Also, due to the complexities of trafficking and the differences found geographically, the campaign is split into two regions: Asia-Pacific and South Asia.

[citation needed] Taking into consideration all outputs of MTV EXIT including their partnerships with over 50 anti-trafficking NGOs across Europe and Asia, the alliance has directly reached an estimated 7.5 million people through television, events, and the Internet, and countless more through additional media coverage generated.

The MTV Europe Foundation is incorporated under United Kingdom law as a charitable company (UK Charity.

[citation needed] The MTV EXIT Campaign has been producing an array of programming since 2004 in multiple formats including music videos, documentaries, short fictional films, live event programmes, and public service announcements.