Viewers could program an hour of television content via the website, designed by Brad Smith and Mickey Stretton with the agency Digit, it broadcast later that month.
In the late 2000s, MTV2 Europe began to air a range of reality programming, but music was still the main focus of the channel.
Viewers could choose an hour's worth of music and idents using the BAFTA-winning website, which would then be broadcast usually throughout the night with little or no manipulation by the channel.
In September 2002, MTV2 Europe introduced its own on-screen presentation and graphics, and started to use much more original programming, the jewel in the station's crown being Gonzo, hosted by the then MTV UK & Ireland DJ and former BBC Radio 1 DJ Zane Lowe and regularly featuring interviews with bands along with contributions from members of the MTV2 Internet forums.
The majority of the channel's output was made up of back-to-back music videos, with shows such as Beavis and Butt-Head and Daria aired occasionally.
Bands such as The Eighties Matchbox B-Line Disaster, Goldie Lookin' Chain, Franz Ferdinand, Queens of the Stone Age, Kaiser Chiefs and Maxïmo Park have played in the past, and in 2005 the tour featured bands such as The Rakes, Arctic Monkeys, Editors, and The Subways headlining one venue each, with support from Test Icicles and Be Your Own Pet.
In May 2006 the channel held a series of gigs at Brighton's Great Escape festival, with The Futureheads, The Cribs and Mystery Jets headlining alongside bands such as Metric, The Sunshine Underground and The Fratellis; the gigs were filmed and broadcast a few weeks later alongside interviews and backstage clips.
Other live events MTV Two have staged include the Bandwagon Tour featuring Viva Voce, Clor, The Departure and The Kooks, along with gigs at SXSW and coverage of the Reading and Leeds festivals.
In November 2006, MTV Two hosted its first Spanking New Music Tour where Fields, Forward Russia and The Maccabees supported headliners Wolfmother, with live footage from the Brixton Academy gig broadcast in a Gonzo special.
MTV Rocks' on-air identity has been produced by Dutch graphic design team PostPanic.