[3] Before the launch, Sony BMG signed an agreement with MUZU to allow more than 6,000 videos by artists, such as The Ting Tings and Kylie Minogue, to be featured on the site, with a further 2,000 hours of footage among known entities like Cherry Red, Eagle Rock Entertainment, Hollywood Music, Ministry of Sound, Ninja Tune and Planet Rock Profiles.

[4] On 20 August 2008, it was announced that a deal had been signed with ITN,[5] which gave MUZU access to archive footage of TV shows such as The Tube and Calendar Goes Pop.

On 27 January, Cooking Vinyl announced it had signed a global deal, with its founder commenting that MUZU TV was "purpose-built for the music industry, and we believe it holds great revenue potential".

[11][12] At the time, MUZU also provided a legal music service, and had signed deals with Irish Independent, Bauer Media Audio Ireland, (known at the time as Communicorp Group), Spinner UK, Drowned in Sound, Habbo Hotel, Virtual Festivals, Mama Group, Meanfiddler, and the Fly Magazine.

It claimed at the time to have the "largest legal catalogue of music videos available on the web licensed by major record labels and the independent sector.