Machine Zone, Inc. (MZ) is an American privately held technology company, founded in 2008 and based in Palo Alto, California.

[10] The company got its start making AddHer and AddHim,[10] a pair of MySpace widgets that TechCrunch called "a Hot or Not-esque social network plugin.

[2] In an advertising campaign that featured Arnold Schwarzenegger, the game was marketed as a product of a company called Epic War, later revealed to be a development studio of Machine Zone.

[23] By the end of that year, after hiring Dan Nash as its chief financial officer, MZ had raised around $720 million in a new round of funding, with investors including JP Morgan, Anthos Capital, and Menlo Ventures.

Described by Pocket Gamer as "effectively a reskin of the developer's previously successful 4X strategy games", the new title offered a military-themed interface depicting armies from World War I to the modern era.

[3] In March 2020, MZ published 'CrystalBorne', and in May was acquired by publishing-platform company AppLovin for approximately $500 million, which represented a large decline in value and a loss for many investors.

[28] Carey's agreement reportedly included "a seven-figure pay check; a 30-second commercial filmed by Alan Taylor ... and the use of her music in future promotional material.

[29] CEO Kristin Dumont, in a November 2018 interview with Fast Company, signaled a change in marketing strategy that would be unlikely to include future Super Bowl advertising.

"[30] The monetary value of the data was linked by the Wall Street Journal to the fact that "about 3% of mobile-game players buy virtual goodies, such as extra turns and special powers.