Mobile Strike is well known for its advertising campaign featuring actor and former California governor Arnold Schwarzenegger as a commander.

[2] Another commercial, which aired during Super Bowl LI, depicted Schwarzenegger saying memorable lines from his movie career, such as "I'm back", "Get to the chopper", and "Hasta la vista, baby".

[3][4] In April 2017, one controversial advertisement featured plus sized women in bikinis, playing the game on sun loungers.

Andrew Hayward of Macworld criticized the game for the overabundance of microtransactions.

Hayward also criticized the game's advertising for emphasizing mechanics that are "greatly misrepresented for promotional purposes".