In February 2010, the makers of Maalai Pozhudhin Mayakathilaey (MPM) announced that they were going to host auditions to select a heroine and a road show was subsequently held for two days around colleges and popular hangouts in Chennai.

[1] In March 2010, details about the project became more clear and it was announced that a team of five assistant directors were to come together to produce a film, setting a company up named 'Team AD'.

[2][3] The film re-emerged in October 2011 where it was announced that the lead roles were being played by Aari Arujunan of Rettaisuzhi fame and winner of Miss South India 2010, Shubha Phutela; while production was taken over by Mayuri Sekar.

[4] Shubha Phutela had to opt out of the Kannada film in February 2012, Jai Bhajarong Bali, choosing to give her priority dates to completing Maalai Pozhudhin Mayakathilaey.

[9] A reviewer from Sify.com wrote that Maalai Pozhudhin Mayakathilaey was "back breakingly long and turns out to be a boring affair", continuing to quote that the director had "tried out an experimental film which is preachy, monotonous and moves at snail pace".