The main brand is Coral Lager.

The company is the biggest producer and drink distributor in the Autonomous Region of Madeira.

However, Monde Selection awards are non-competitive and only products that pay to enter are judged.

Coral was first introduced in 1969 and is distributed in Madeira and the Portuguese mainland; it is exported to the US, UK, Australia and Angola.

1872 - “H.P Miles & Cia" is created to produce Beer and soft drinks in Madeira 1922 - “Araújo, Tavares e Passos" is created for the same purpose 1934 - “H.P Miles & Cia” and “Araújo, Tavares e Passos” merge into 1 company called Empresa de Cervejas da Madeira 1999 - The Pestana Group in partnership with the Miles family, founders of the beer industry in Madeira, purchased the shares of Central de Cervejas in E.C.M.