Beckmann was the eleventh-generation leader of Jose Cuervo tequilas, in collaboration with master distillers ("Maestros") Marco Anguiano and Luis Yerenas.

Bright and clear with silver touches that comes from high-quality agave with a mixture of essences that range from sweet , like caramel, honey, and maple, to nutty, with notes of vanilla.

Aged for six months in select new American white oak barrels that have been carefully chosen and roasted to accentuate aromas and flavors.

In 2009, Bloomberg Businessweek named Dobel one of the world's 20 best tasting tequilas, stating that it "has the depth and character of the aged spirit without the color.

[8] Ad campaigns for the tequila feature musician Perry Farrell,[1] and Dobel has been a sponsor at the Lollapalooza music festival in Chicago, Illinois.