The logo of Magirus Deutz was a stylised M with a sharp, long centre point to represent the spire of Ulm Minster.

The company also invented the turntable ladder, as Magirus Leiter, which quickly became an essential item of fire brigade equipment worldwide.

Magirus had some involvement in World War II and The Holocaust, producing gas vans used for killing Jews.

[3] However, Iveco trucks were sold under the Magirus brand in Germany and other European and Middle Eastern markets until the end of the 1980s.

Though seldom seen today, the Magirus company produced almost all of the early, movable ladders used in the construction of large, rigid airships in Germany and the United States.

In 1974, the firm was awarded a contract (called the Delta Project) for delivery in 1975–1976 of about 9,500 dumper and flatbed trucks (Magirus М232 D19 and M290 D26) to the Soviet Union to work on the construction of the Baikal–Amur Mainline (BAM).

[citation needed] In 1982, Magirus-Deutz erstwhile owners KHD sold the licensing rights for Soviet production of up to 25,000 Series 413 diesel engines.