Although it did not feature in public discussion for much of the 20th century, in the early 2000s, it came to prominence due to its usage in the discourse of several politicians from the United Malays National Organisation (UMNO), the leading political party in Malaysia.
In the Federal Territory of Kuala Lumpur, urban poverty and slums are the main target of the UMNO delegation.
The non-bumiputeras should be brave enough to admit that during the implementation of the New Economic Policy, they also derived benefits, either directly or indirectly, through projects in the various sectors."
[5] Critics argued, however, that the usage of par value was antiquated and did not reflect the true value of the equity owned.
[7] At the same time, Deputy Prime Minister Najib Razak said that there would be no time limit set for the achievement of the Malay Agenda, arguing that four centuries of colonialist oppression of the Malays could not be undone in a few decades.