After his initial failure, he secured another chance and wore his "Fleet Air Arm uniform with gold pilot wings and lieutenant's rings" and this time he was successful.

It was said that a subscription, at sixteen shillings, showed "that a fool and his money are soon parted" and included the statement "Man About Town is edited by John Taylor, but never mind".

[1] In earlier editions it was personified by a middle aged man with a mustache and mutton chops who appeared on the cover as the main figure, or smaller leaning against the title and on the contents page inside.

[2] In 1960, the magazine was extracted from its Savile Row roots and used as the launch pad for the Cornmarket (later Haymarket) group[2] when it was bought by Clive Labovitch and Michael Heseltine.

He told The Financial Times that "major changes" were planned including a larger page size and a new type of binding.

The magazine relied for revenue on the advertising industry, and on the wish of art directors and copywriters to see their work displayed in this pace-setting publication.

The failure of Town and similar British non-pornographic men's magazines like Men in Vogue and the British version of Esquire in the 1950s, has been blamed on the smaller size of the market in the United Kingdom compared to the United States and competition for advertising from commercial television and newspaper colour supplements.

[7] The first colour supplement in the United Kingdom was for The Sunday Times, published in February 1962, and it was so successful that the paper gained a quarter of a million new readers.