Man from Del Monte

The man, wearing a linen suit and Panama hat, arrived at various plantations to assess the quality of the produce for sale under the Del Monte brand.

[4] The man, European wearing a tropical linen suit and Panama hat, examined the fruit crop while the workers looked on nervously.

Del Monte recognised that most of its customers were female and wanted to depict a trusted male character; they set requirements that the part be played by a white, cosmopolitan-looking man, aged over 40.

[4] Jackson was contracted to appear in five television advertisements a year, made for various national branches of Del Monte.

[2] However, the portrayal has been described as colonial in attitude with a white, "distinguished, aristocratic" man visiting plantations staffed by African and Hispanic workers who awaited his approval.

It features a younger actor, wearing a white shirt and Panama hat, impressing a lady with the quality of his pineapple.