The name of the product is an invention, and the abbreviation of "Mundet allen ohne Ausnahme" (They taste good to everyone, without exception, in German).
[7][8][9] In August 1930 Münster received a "utility model for the product Maoam, a chewy candy without chewing gum, made of sugar, syrup and other ingredients" from Düsseldorf.
In 1986 the confectionery company Haribo based in Bonn bought the production and rights to the Maoam candy.
In the advertisements, a group of people are asked what they want next, for example the audience at a football match or at a large television broadcast.
In 2016 Maoam launched the "Full on till its gone" campaign in UK where a guy dances bizarrely.