Before he joined The Times, Frons was the chief technology officer for The Wall Street Journal Online and other Dow Jones consumer Web sites.
He is credited for the development of Map of the Market, an innovative financial data visualization interface for smartmoney.com and more recently the latest advancements in the customization algorithms that introduce readers to content based on their archived readings as well as the influx of interactivity within a media-rich foundation of NYTimes.com.
Unlike a traditional treemap, however, the Map of the Market introduced a new algorithm designed to create tiles that were close to square, making for a display that is more legible and easier to interact with.
[7] Smartmoney.com went on to win three awards in design innovation: Frons worked at Dow Jones & Company from 2003 until 2006 as vice president and chief technology officer for its Consumer Media Group, responsible for online product development and applications.
Frons was an integral part of the launch of Times Extra an alternative view of the home page featuring news headlines with links from third-party sources.
Times Extra aggregates headlines from other news organizations and blogs across the Web, and matches the most relevant of those sources with lead articles on the NYTimes.com home page.