Together with Leonetto Cappiello, Adolfo Hohenstein, Giovanni Maria Mataloni and Leopoldo Metlicovitz he is considered one of the progenitors of Italian poster design.

Upon completing his studies, he began working with his father as a lithographer and illustrator for advertising art, prints and posters.

He was recruited as a lithographer by Ricordi, a music publisher, thanks to his father's friendship with the illustrator and cartoonist Leopoldo Metlicovitz, and was given charge over advertisement design.

In 1899 he transferred to Bologna, working here for the publisher Edmondo Chappuis, designing billboards, book covers and illustrations for publications such as Italia Ride in 1900 e Fantasio in 1902.

In the 1920s he made several posters for the Milan department store, La Rinascente, and in 1922 he was appointed artistic director of "Igap".