The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.
Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.
[6] As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.
Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.
[6] During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.