[6] Through this venture, he discovered affiliate marketing when Interflora and Flowers Direct requested to place discount code banners on his website.
[8] His investment portfolio includes Shopwave, an iPad payment system for retailers, and Calq, a mobile analytics firm.
[12] In December 2013, Pearson and Paul Rous, a former Goldman Sachs corporate financier, established Fuel Ventures, an early-stage e-commerce investment fund and startup studio.
[13] The fund raised £539,900 through crowdfunding platform Seedrs,[14] with tennis player Andy Murray among its investors.
[15] In 2010, Pearson appeared on Channel 4's The Secret Millionaire, donating £115,000 to three Nottingham-based charities addressing gun crime and domestic violence.