Interflora

In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known.

In 2011 Rose was updated to ROSEGold which provides a real time service between the call centre in Sleaford, Lincolnshire and the Interflora members around the United Kingdom.

In 2005, the Interflora British Unit moved from being a trade association to a private equity ownership under investment company, 3i.

[1] 3i sold British Interflora to US-based FTD Group, the successor to Florists' Transworld Delivery, in 2006.

[4] In June 2019, the FTD Group sold Interflora British Unit in a $59.5 million deal to another US-based flower delivery network, Teleflora, a subsidiary of The Wonderful Company since 1979.