[5][8] In 1993, she graduated from the University of California, Berkeley, with a Bachelor of Arts in political economy and later was hired by the global management consulting firm McKinsey & Company as an analyst.

[10][11] In 1999, Beck and her husband founded Bluemercury as an online-only cosmetics boutique,[12] and in the fall of that same year, the duo opened their first store in Georgetown (Washington, D.C.).

[13][14] By 2006, the company had grown to 12 stores across the country, supported by New York private equity firm, Invus Group LLC.

[6] In 2006, Beck began Bluemercury's own vegan skincare line, M-61, which launched in 2012 and refuses to use more than 100 chemicals common to the industry.

[32] Beck resides in Bethesda, Maryland with her husband and their three children, Ariel, Sophie, and Luc.