In 2001, as a statement against the limited scope of the traditional designer and to open new possibilities for the industry Guixé started an ex-designer movement, defining himself by the same name.
Design to Guixé needs to evoke constant evaluation of the parameters of function and active engagement and reinvention on the part of the consumer.
An integrated part of Guixés conceptual approach is his interest in design as a platform for questioning, visualising and influencing contemporary human behaviour.
Guixés sensitivity towards materials that are quick, readily available and oriented towards mass consumption led him to become an important innovator in food design.
Among his clients are: Alessi, Authentics, Camper, Cha-cha, Chupa Chups, Corraini, DAMM, Danese, Dentsu, Desigual, Drill, Droog Design, Galeria H2O Barcelona, Imaginarium, Kesselskramer, Mediamatic, Magis, Nani Marquina, Rome Film Festival, Saporiti Italia, Trico, Vitra, Watx.