Armenian refugees from Alashkert who moved to Martuni brought over their tradition of hemp seed kufteh.

Starting 2015, 10 organizations came together to develop a revival program in a village on the 100-year commemoration of the Armenian genocide.

There were economic, health, child development programs, initiated by The Armenian Missionary Association of America (the AMAA), supported by World Vision Armenia, COAF, SHEN and other organizations.

The town was the original home of Armenian Premier League team FC Alashkert.

The club was founded in 1990 and represented Martuni in the 1992 Armenian Premier League, the first season of football in Armenia after the country's independence.