Mass affluent

[2] Mass affluent consumers are an important target market for sellers of luxury goods.

There may be a high correlation between the households in the upper-middle reaches of the income strata and the mass affluent, but there are differences.

Social class is the result of a person's function within society rather than merely the income of the household in which he or she resides.

As opposed to households with above average incomes the mass affluent are also defined through liquid assets such as stocks, bonds, cash, and mutual funds.

This is because liquid assets provide more financial flexibility, which is a desirable trait in customers.