He oversaw the brand identity development of the seafood restaurant Catch, which expanded from a flagship in New York City to an international company with locations in L.A., Dubai, and Playa del Carmen.
[2] Matthew Rowean joined MATTE Projects in 2012 and helped evolve it into a creative agency and production company known for organizing high-profile events like New York City's Full Moon Music Festival and Rihanna's Met Gala after-party.
Besides events, MATTE Projects offers content creation, digital solutions, and experiential design, working with brands such as KITH, Adidas, Amazon, Cartier, and YSL and talent such as Kanye West, James Blake and Jay-Z.
[5] In 2020 MATTE Projects began working directly with Kanye West across a multitude of creative projects, during this period MATTE supported aspects of the DONDA album launch, culminating with shooting the first concert to be live streamed in IMAX theaters, "Free Larry Hoover," featuring Ye and Drake.
[20][21] In November 2023, the company launched HERO – a new venue dedicated to visual and sonic storytelling at Rockefeller Center, in partnership with Colleveite and BOSE Audio.
[22] Roweans' collaborations withtin MATTE include The Macallan, KITH, Cartier, Audemars Piguet, Yves Saint Laurent Beauté, Prada, Marriott, Apple, Airbnb, and more.