The grand opening of the first Maxim's restaurant, located in the basement of Telephone House in Central, took place on 3 December 1956.

[3] Initially positioned as a "first-class restaurant and night-club", the arrival of competing international hoteliers in the 1960s prompted the company to focus more on morning tea, lunch, and snacks.

In the same year, Maxim's Fast Food began producing ready meals and appetisers to be sold in 7–11 and Wellcome supermarkets.

Maxim's bought Genki Sushi in early 2006, and the company introduced the American restaurant chain Lawry's The Prime Rib to Hong Kong the same year.

[16][17] She criticised young Hong Kongers for their alleged anti-China sentiment, which she blamed on a lack of Chinese history education starting from the kindergarten level.

[18][16] Wu called on the Chinese Foundation Secondary School, which she founded, to fire faculty and expel students who boycotted classes.

[23] This campaign claims Maxim's Group uses eggs from battery cages that are banned by the European Union Council Directive 1999/74/EC.