Maya (formerly known as PayMaya), is a Filipino financial services and digital payments company based in Metro Manila, Philippines.

It was claimed that it was the world’s first card linked to a wireless phone and was marketed by Smart Communications as one of the biggest innovations in finance.

[4] In January 2016, the service was rebranded as PayMaya and, in the first quarter of the same year, reached the milestone of having processed $1 billion worth of transactions.

[9] Although most of the transactions processed by Maya Wallet are generally in fiat currency, it also lets users buy, sell, and soon send and receive cryptocurrencies such as Bitcoin, Ethereum, Cardano and Uniswap in its Crypto section.

[10] As of June 2022, Maya Wallet reached 50 million registered users,[11] making it the second most-used e-wallet service in the Philippines, only behind GCash.

[14] It further cemented its place as the Philippines' # 1 Digital Bank when it announced hauling a deposit base of P25 billion from 2.3 million clients in August 2023.

From April 2022 to June 2023, Maya Bank has lent more than P10 billion to its customers, making it one of the most active digital lenders in the Philippines.

It was praised for its recent improvements and ranked as the eighth best global bank by The Digital Banker, the organizer of the WDB Awards.