ChromaFlair

It was created at Optical Coating Laboratory, Inc. (OCLI) [later JDS Uniphase and Viavi Solutions] in 1979 and is used by DuPont and PPG.

[1][2] The paint system (and competing versions made by other companies) are known by a wide variety of proprietary names, including ChromaLusion, ChromaPremier, ColourShift, Exclusive Line, Extreme Colors, Harlequin Color, IllusionColor, Maziora, MultiTones, MystiChrome, Ch(K)ameleon, Interference Fireglow and Paradis Spectrashine.

The aluminium and chrome give the paint a vibrant metallic sparkle, while the glass-like coating acts like a refracting prism, changing the apparent color of the surface as the observer moves.

It is usually applied to items where visual appeal is important — such as motor vehicles, electric guitars and computer case mods.

In addition to paint, it can be applied as a coating, for example, on synthetic polyurethane leather, or dispersed in a resin for injection molding.

This TVR Tuscan Speed Six in Japan is painted with a ChromaFlair pigment, marketed in Japan as Maziora.
Video of the color change effect.