[1][2][3][4] It is known for creating joint venture live events and broadcasts with celebrities including Shaquille O'Neal,[5][6] Rob Gronkowski, Travis Kelce, Dave Portnoy, Guy Fieri, and Daymond John.
[1][5] Prior to founding Medium Rare, Silberzweig and Richman worked for event and music festival companies such as SFX, Insomniac, Live Nation, ID&T, and Tomorrowland.
[14] In 2019, Medium Rare collaborated with Rob Gronkowski to create his own festival - Gronk Beach The first edition took place at Super Bowl Miami in 2019.
[15] The event takes place annually and has featured appearances by black entrepreneurs and celebrities such as: Kevin Hart, Venus Williams, Spike Lee, Tyra Banks, and more.
[10] Gronkowski's NFTs set records at the time, generating approximately US$2,000,000 and were showcased across major media outlets including CNBC, Forbes, and Saturday Night Live.
Over Super Bowl weekend Medium Rare's events welcomed over 30,000 attendees and generated over $10 million in sponsorship revenue.