RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers.

The company had a leading share of the Canadian plastic injection molded toy market by the early 1980s.

He saw room for growth despite them being an industry staple since the early years of the 20th century when the Batima Block was released in Belgium in 1905.

Several multinational companies had made offers just after the trade show for distribution rights, as well as to buy either Mega Bloks or RH itself.

Ritvik made transformable building sets that changed into vehicles, and a remote control electronic kit named the Mega Bloks RO Action Builder.

Bandai marketed Mega Blok sets with their existing licensed Japanese cartoon characters.

[5] With shares trading at almost $30, in 2005 Mega Bloks, Inc. acquired Rose Art Industries, including its Magnetix line of toys, for US$350 million.

[9] The former owners of Rose Art, Jeffrey and Lawrence Rosen, offered to purchase it back in April 2008.

[10] They then sued company management for insider trading in September 2008, alleging shares were sold prior to the Magnetix recall.

[4] Three years later, on February 10, 2017, Mattel announced that it was introducing Mega Construx,[14] a new sub-brand of construction sets designed for children four and up as well as adult collectors.

[4] In March 2021, LaRose Industries, the company founded by Lawrence Rosen in 2008, announced it purchased the RoseArt brand from Mattel.

Mega Bloks were featured in a commercial for the Honda Element, in which bricks fell from the sky to assemble the full-sized vehicle.

[16] Mega Brands currently has the licensing rights for Thomas the Tank Engine, video game franchises Call of Duty and Halo, Barbie, Hot Wheels, Masters of the Universe, Power Rangers, American Girl, Monster High, Pokémon, Destiny, and used to have the rights for the Despicable Me franchise.

They also have the rights to produce sets based on Nick Jr. Channel properties like Paw Patrol, Blaze and the Monster Machines, and Shimmer and Shine.

[20] On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark.