[7] On 22 August 2013 it was announced that the Melbourne Red Wings would change their name to the Melbourne Glaciers, which avoided the close resemblance with the Detroit Red Wings of the NHL after the NHL had made complaint about a breach of copyright and it also allowed the team to develop its own brand identity.

The name Glaciers is a tribute to the Melbourne Glaciarium,[8] which was the first place that an ice hockey game was played in Australia on Tuesday 17 July 1906.

[11] The team logo is a stylised representation of a deeply crevassed glacier, grinding its way down around snow-capped peaks, while the half-round (Diocletion) window of Melbourne Glaciarium and a speeding puck symbolize the birthplace of the Australian game.

[11] The Glaciers nameplate design sprang from that kind of gothic blackletter script that somehow looks at home with icy peaks, pick axes and frozen rivers.

Although long gone, it was the cradle of national ice sports, and it seems fitting that its spirit can live on here in the red jersey worn by successive generations of Victoria's most promising junior players.