This group applied quantitative measure, statistical data analyses, and descriptive mathematical models used in the physical sciences to the development of sociology.
[3] Another force affected his work: He began his career when the memories of World War II were fresh, and entered into the academic world when the Cold War played a critical role in shaping the United States' political, economic and social atmosphere.
Social psychology research added to the knowledge that the United States government and military felt they needed for operating in a new world dynamic (East v. West).
For example, the leafleting processes studied by Project Revere were an obvious way to communicate information to a displaced, captive, or isolated population.
He co-authored a study of discrimination in university hiring practices, particularly in sociology departments (Wolfe et al., 1973), again with a strong emphasis on statistics and survey methods.
Specifically, he researched the effect of television on children's knowledge of occupational roles, and on the factors that influence the content and output of the American broadcasting systems.