Merida Industry Co., Ltd (MIC; Chinese: 美利達工業) is a Taiwan-based company with R&D headquarters in Germany that designs, manufactures, and markets bicycles globally in over 77 countries.

Founded in 1972 by Ike Tseng (1932–2012), the company designs and manufactures over two million bicycles a year at its factories in Taiwan, China, and Germany.

[3] The name Merida derives roughly from the translation of its three syllables měi-lì-dá, which mirror the company's goal to manufacture bikes that enable the customer to reach their destination.

[5] In 2001, Merida bought 49% of Specialized for a reported US$30 million, with its CEO and founder Mike Sinyard remaining the majority owner.

[9] Since 2004, the team has been scoring over 30 World Cup wins as well as Olympic gold and silver medals.