He has worked for Louis Vuitton,[3] Calvin Klein,[citation needed] Harper's Bazaar,[4] CR Fashion Book, and Dazed.

[7] Throughout 2012 and 2013 Avedon has worked closely with Jefferson Hack (founder of Dazed & Confused, Another Magazine and NOWNESS), and has shot several notable celebrities for Dazed & Confused, including Greta Gerwig, Nicolas Jaar, and Damien Echols, as well as a Brooke Shields cover story for Under the Influence,[8] and Naomi Campbell for Interview Russia.

In ways the shoot pays homage to the iconic 1980's advertisement shot and directed by Richard Avedon for Calvin Klein, featuring model Brooke Shields.

The concept, envisioned by Bazaar's editor-in-chief Glenda Bailey, was to create a tribute to the many popular photographs that Richard Avedon shot of Hepburn throughout the late 1950s and early 1960s.

Influenced by the extensive legacy of his grandfather's work, he has shot primarily in black & white, using 35mm and medium format film.

Artists he has photographed for the project thus far include: Chuck Close, Richard Serra, Francesco Clemente, Peter Beard, Julian Schnabel, and Terence Koh.