[1][2] After receiving his BA from UCLA,[3] JD from Southwestern Law School[4] and LLM-Taxation from NYU, Kassan began his career as a tax lawyer in the entertainment industry where he practiced for over 10 years.
Michael has also been named to The Hollywood Reporter’s “Silicon Beach 25” [32] list of the most powerful digital players in L.A. Kassan founded MediaLink in 2003 as advertising, marketing, content, sales, service and commerce become more closely linked through technology.
The company now offers agency reviews, executive search, talent advisory, data and technology solutions, corporate and brand transformation, trade marketing and financial due diligence.
[20][21] His blog post highlighting measurement in media mix modeling prompted the radio industry to take out a full-page advert in the Wall Street Journal.
[40] Kassan sits on the board of the San Diego Zoo[41] and previously served as Chairman of the California State Senate Select Committee on the Entertainment Industry.